inbound recruitment

HUH.. WHAT IS INBOUND RECRUITING?

“How your company can attract, engage and employ top talent today”

inbound recruitment

Talent is a Business Priority

Probably the most crucial aspects of a company which determine its future is hiring. It doesn’t matter if you are a start-up or an established company, the right people are needed to take your business to the next level. Business owners worldwide considered hiring as their number one priority even over both income and customer growth because finding top talent is extremely hard. Most people that are looking for jobs are not good enough to grow the business, and when the right employees are looking for employment, your company might not be regarded as the best place for them to build their career. As a result, hiring is now a company priority and not an HR priority.

 

. . .But Recruiting Has Changed

Recently, job seekers are using different methods to find, research, and apply for jobs; thus, more than 75% of individuals looking for jobs start their search on Google (CareerBuilder, 2017) unlike before when companies were in total control of the recruiting process. To discover what a company is like, which positions are available, and even find salary packages is now easier and quicker than ever. Consequently, employer branding is significant. That is, to create an engaging, helpful job seeker experience, employers need to think more like marketers.

 

What is Inbound Recruiting?

Through employer branding content and marketing strategies, inbound recruiting creates a remarkable candidate experience which helps companies build relationships with top talent. Companies can reach out to both active and passive job seekers, engage with their network, and delight candidates throughout the application process by using an inbound marketing approach to recruiting.


Major Themes

 

Content Creation

You need to tell your brand story. Assist work searchers to respond to questions and get a legitimate glimpse inside your organization by making content that is profitable for your applicant persona.

 

Lifecycle Marketing

The chances of a top professional or saleswoman apply for a job on their first visit to your website must be considerably high. So, thinking like a marketer to nurture relationships and stay in touch over time is paramount.

 

Multi-Channel

From a variety of platforms and channels, passive candidates and job seekers learn about your company. By taking your employer brand to them, you can meet them where they are.

Integration

You need the full, integrated picture of where your candidates are coming from, for you to understand how inbound recruiting impacts your company’s bottom line. Always dig into your recruiting analytics.

 

Culture-Driven

Each organization has a unique arrangement of qualities, inspirations, and points of view. Your company culture should be the north of your inbound efforts since it is your competitive advantage when it comes to hiring.

 

Inbound Marketing Meets Recruiting

What do you understand of the term ‘inbound’? Over a decade ago, a new way of doing marketing saw light and can be simply called inbound marketing. We understood that even while marketers were previously in charge, consumers were tuning out conventional, interruptive marketing and searching online to get whatever they were searching for. The advertising playbook was out of order, and software companies like HubSpot designed a methodology and software to assist companies to attract, convert, and delight their customers in this modern world. Today, inbound marketing is being used by thousands of businesses around the world to grow and please their customers. Therefore, the blueprint for inbound recruiting is the original inbound playbook.


The four stages of inbound marketing are shown by the graphic above (Social Service Center, 2018) translated to Inbound recruiting. In the world of recruiting, the objective is to attract, engage, and delight your candidates instead of attracting, engaging, and delighting your customers. Copying from the inbound methodology, the following is the inbound recruiting methodology which includes the four phases of an applicant’s journey, and the socialization these people can have with your employer brand in the process. (Note: the tools are outlined under the action in which they first become very important, but that’s not the only area they’re relevant! A number of tools, like events and Glassdoor, could be necessary for many stages of the methodology.)

 

Consider your company’s candidate experience when you are looking at this graphic. How do the applicants first get to know about your company? Perhaps you have a careers blog that pulls your visitors in, social networking content that gets you on passive candidates’ radars, or a current Glassdoor page. Irrespective of your approach, you need to provide opportunities for them to interact and engage once they have visited your job site for the first time. It is advisable that you convert that interest to action by signing up for your talent network or by subscribing to a career blog.

 

 

It is a big decision when one is applying for a job. Realizing the importance of nurturing relationships with the people who have shown interest in your company should not be taken with a levity hand. Sending your prospects useful content about your culture and application procedure, inviting them to recruiting events, or giving them the chance to speak with somebody at your organization via live chat are common methods to offer value in the decision-making process.

 

In a nutshell, turning your candidates into promoters is equally essential. To create a community that will refer friends to your company or re-apply in the future, you need to take specific steps which include the creation of remarkable interview and application experience, asking for feedback via surveys, and giving candidates who don’t receive an offer to stay in touch.

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“Instagram vs Snapchat… The Battle”

There are so many different social media sites and apps that businesses can use in order to promote their business. Snapchat and Instagram are two very popular choices for businesses today because there are so many users that they can attract to their business. But which one is the best option for your business? This will take you through both of these apps so that you can decide which one will work best with your social media strategy.

Both Instagram and SnapChat are great apps to help you raise your brand awareness.

Instagram has a lot of users, more than Snapchat has, which means that you are going to gain access to a larger audience when you choose this option. Does your brand operate on a local level, and is therefore your location important? With Instagram, you can easily tag other user accounts as well as tagging locations in the story. You can also link to websites and use hash tags in your posts. There is a lot more customization that you can do with Instagram than you can get from Snapchat. It is easier for you to see stories from those users that you follow as well. As far as demographics go with regards to Instagram, it is a great way for you to engage millennials and attract them to your business. More than half of Instagram’s users are women and all users age vary between 18 and 29. There are public and private options that you can choose for your business. You can even select users that you want to hide your posts from on this app. Snapchat may have been the original “story” app but Instagram has certainly perfected this concept.

However, Snapchat still has unique features that makes it a great option to use. Is your brand’s identity a USP? Snapchat has great features to incorporate this identity to your posts: this includes using stickers, which can really give the personalization that you may be looking at to stand out from your competition. You can even create stickers from your photos that you can use later on. There are filters and geofilters that really can create great stories for your brand. Businesses can spend some extra money in order to create a custom geofilter for your brand to promote your business. Unlike Instagram, there are no public pages, so you need to manually add users so that they can see your posts. The majority of Snapchat’s users are under 34 years of age. More than half the people that use this app are also women. If this is the group of people that you are trying to market your products and services to, this is a great app to use when promoting your business.

Both Instagram and SnapChat are great apps to help you raise your brand awareness. There are pros and cons using each of these apps. They are both very popular social media apps that are important to add into any social media strategy. Social media marketing is essential these days to the success of your business. To maximize your earning potential, you need to be sure to include these apps as part of your plan.


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“Monetize Your Content”

Marketing efforts bring customers into your business so your sales team can close sales. These departments work as a team to increase the profits in your company. As one team does a marketing strategy to get customers to your company. However, a marketing strategy is not just there to help draw customers into your business. It will also help your sales department close their deals. This means that longevity should be a part of your marketing and content strategy. Below, we explain how you can use content to bring new customers in.

Content means more than just written blog posts or social media blurbs.

Content is a great way to start a conversation with a potential customer, and can therefore be important in landing sales. Great content is also a great tool to get a positive first impression of your company. Once it draws customers in, you can use personalized content to get past the “no” that your potential customer may say. Your content should be designed in such a way that it shows customers how your products can benefit their lives. That way, you can point to the products or services that you offer to show customers how you have the solutions for their problems.

Marketing teams can use content to build a strong relationship with your customers. It can be very easy to get customers, but it can be very difficult to keep them. You need to create content that helps you to foster this relationship with your customers. To do this, you need to send out content on a regular basis. This content should not just be geared towards generating new customers but to also create content that current customers can benefit from. This can help to keep these customers interested in your company so they will return to your business every time that they need products or services like yours. Things like crowd-sourced contests are great ways to engage new and current customers. This type of content can help your customers feel like they are valued members of your company and that they had a part in creating something for your company. Customer engagement is what can really help your company increase your profits.

Content means more than just written blog posts or social media blurbs. Look at what kind of content your customers love to see. Do they watch videos, listen to podcasts, or read blogs? Creating personalized content is an important tool for businesses. I.e. videos offer the ability to show customers a closer look at your products and services so that they can see if your company offers the best solutions for them. This is also a fun way for customers to learn more about who you are as a company, to see if you share the same core values as they do.

Marketing teams are using content strategy as a way to help land sales leads for their companies. It is up to the sales team to utilize these same strategies to close the deal.


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“We All Should Always Measure The Performance Of The Content We Share “

Having high quality content for your website and social media is what is going to make or break your online presence. Through high quality content, you are building the online reputation for your brand. You may notice the effect as you continually put out quality content. However, you may not always put out content that attracts the attention that you were seeking. Knowing how to recover when your content falls flat can help you bounce back quicker from the hit that you may take.

Take a close look at what caused the post to fail

One of the biggest mistakes a person could make is to move on from a flat post and focus on the next piece of content. Instead, you should try to revisit the post to see why it failed to help bring it back to life. Take a close look at what caused the post to fail. Was the content not interesting or relevant to your target market? Here are some things to look for when you create content to ensure the best possible outcome through your social media strategy.

Social media marketing is completely dependent on the engagement of your audience. You can write all the best posts you want but if no one sees them, these posts are going to fail. Utilizing social media influencers can be very helpful building an interactive audience. Influencers can communicate content that matches their audience perfectly, and they can also help attract their audience to your social media channels.

For example: do you make amazing protein powders? Get in touch with influencers in the fitness niche and ask them if they want to do a post about your product in exchange for the product itself. You could also reach out to an influencer to get quotes for getting your content out there. Influencers love the mentions because it bolsters their online reputation, so they will do whatever they can to support.

Another issue could arise while posting your content. Each social media site has their own peak hours when you should be posting to maximize the views on your content. Research shows that posting on Facebook between 12 and 1 on weekends is the best time to get views.

However, overall statistics are nothing. You should keep an eye on your own performance metrics to see how well your posts do. You can see when your customers see your posts. This gives you a good idea when you should be posting your stuff to get the most attention.


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Got another minute? Check out:

IS YOUR CONTENT VALUABLE?

Having high quality content for your website and social media is what is going to make or break your online presence. Through high quality content, you....

HOW TO CLOSE DEALS WITH ONLINE CONTENT

Marketing efforts bring customers into your business so your sales team can close sales. These departments work as a team to increase the profits.....

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There are so many different social media sites and apps that businesses can use in order to promote their business. Snapchat and Instagram are two very....