“Instagram vs Snapchat… The Battle”

There are so many different social media sites and apps that businesses can use in order to promote their business. Snapchat and Instagram are two very popular choices for businesses today because there are so many users that they can attract to their business. But which one is the best option for your business? This will take you through both of these apps so that you can decide which one will work best with your social media strategy.

Both Instagram and SnapChat are great apps to help you raise your brand awareness.

Instagram has a lot of users, more than Snapchat has, which means that you are going to gain access to a larger audience when you choose this option. Does your brand operate on a local level, and is therefore your location important? With Instagram, you can easily tag other user accounts as well as tagging locations in the story. You can also link to websites and use hash tags in your posts. There is a lot more customization that you can do with Instagram than you can get from Snapchat. It is easier for you to see stories from those users that you follow as well. As far as demographics go with regards to Instagram, it is a great way for you to engage millennials and attract them to your business. More than half of Instagram’s users are women and all users age vary between 18 and 29. There are public and private options that you can choose for your business. You can even select users that you want to hide your posts from on this app. Snapchat may have been the original “story” app but Instagram has certainly perfected this concept.

However, Snapchat still has unique features that makes it a great option to use. Is your brand’s identity a USP? Snapchat has great features to incorporate this identity to your posts: this includes using stickers, which can really give the personalization that you may be looking at to stand out from your competition. You can even create stickers from your photos that you can use later on. There are filters and geofilters that really can create great stories for your brand. Businesses can spend some extra money in order to create a custom geofilter for your brand to promote your business. Unlike Instagram, there are no public pages, so you need to manually add users so that they can see your posts. The majority of Snapchat’s users are under 34 years of age. More than half the people that use this app are also women. If this is the group of people that you are trying to market your products and services to, this is a great app to use when promoting your business.

Both Instagram and SnapChat are great apps to help you raise your brand awareness. There are pros and cons using each of these apps. They are both very popular social media apps that are important to add into any social media strategy. Social media marketing is essential these days to the success of your business. To maximize your earning potential, you need to be sure to include these apps as part of your plan.


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